Hey, I'm Fredrik

Commercial Photography

My fascination with creating imagery began way back

Born in Sweden and its reflected in my work and style as a photographer.

I have been working as a photographer in Stockholm and in London before moving to New Zealand and setting up UP studio’s Queenstowns only full sized photography studio.

I shoot architectural work for magazines and architects and products and advertising work.We can shoot all types of products such as wine bottles and retail in studio or on location. Corporate Head shots for websites and publications.

We have an extensive knowledge of the area and can help you find the perfect location for shoots. We hold ground handling certificate for helicopters and have over 1000 hours of Helicopter time in this area. I have worked with actors, celebrities and music artists and I am a member of AIPA and WPPI.


The whole point of taking pictures is so that you don’t have to explain things with words.

Queenstown Top Photographer

Fredrik Larsson


+64 3 4423377



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